Build your own life 






Company is people, and it is our strong belief.  Ascoli America is now driven by two aspirational entreprenuers.  Frank Ma is a Haier veteran with

experience in leading teams in Europe, Russia, Middle East & North America. Sanjay Gupta had long innings with Whirlpool Corporation and Haier

America as Business Leader.





Ascoli America is set up as the appliances solution providers for different

dedicated consumer segments by several strong industry stalwarts and its

key stakeholders.  Since the inception, Ascoli America aim is to help our

partners win in the market by utilizing our global product resource, local

operation platform and professional  team.  In addition to being a strong

player in major home appliances, Ascoli America aims to become a trusted

service platform for a competitive & one-stop solution in the niche and high

growth market segments including under-counter, built-in kitchen, RV and

medical appliances which require high expertise and dedicated product lines.

Core Values

Core Values


VisionBecome the leading solution provider in the integrated Built-in Appliances and Refrigeration speciality industry. 

> Passionate: We are passionate about helping our partner to win business

and providing the best service in the industry.




> Committed:  We are committed to continuously improve our products

and solution so that we can become the trusted partner for our

stakeholders we service.




> Accountable:  We are willing to take responsibility for our actions and

results, as well as keep the promises and committments we make to others.